is revolutionizing children's entertainment! He has put fun into safety, self-esteem and character counts education for Kindergarten through 12th graders for the past 11 years! is seen live by over 1 MILLION American school children
annually each year!


has Hosted America’s Independence Day Celebration & Fireworks at Mount Rushmore three times. He's Hosted National Kids Day on The Elipse in front of The White House in Washington D.C., instructed Law Enforcement Officers & School Teachers worldwide on effective ways to inform and connect with school children, and he remains a highly sought after children’s safety and self-esteem expert on television & radio programs worldwide!


CNN’s LARRY KING and television/radio celebrity LEEZA GIBBONS have called "The 21st Century Mr. Rogers! Even talk show host Jay Leno has proclaimed that he is a fan of .
 

holds many honorable titles and affiliations, including:

official company Sponsors include the following:

Chrysler

 
Converse


Sanuk Footwear


Paul Mitchell Hair Systems

is the alter-ego of writer, director, producer, actor and artist BILL RUSS. RUSS grew up in a Chicago suburb. He's proud of the well-balanced, typical American household he was raised in. "I had a tree fort, skateboard, paper routes, a bike and lots of corn fields, lakes and forests to explore as a kid," RUSS has said.


"I was raised by a Dad who was a U.S. Army Sergeant who instilled patriotic values into his children. He raised us to respect God, Country and Family. Very typical  American family values. Mom always made certain we had a family ‘sit-down’ dinner prepared nearly every night, which helped keep us a strong family-unit that continues today."


"I've always loved the 1950s era Elvis Presley!" RUSS has stated. Following his passion to be a role-model and Motivational Speaker, RUSS studied psychology and read HUNDREDS of self-help motivational books and countless biographies. His voracious reading habits continue... in fact, he reads at least one book a week!


As a high school senior, RUSS took to the motivational speaking circuit, beginning with high school presentations where he spoke out against drugs and teenage alcohol abuse. He also gained much attention for his acting in school plays and the films and videos he was writing, producing and directing at the time.


Good grades and Award-Winning student films took RUSS to college via scholarships, where he studied Filmmaking, Television Production, Art, English, Psychology, History, Interior Design and Architecture. While attending Columbia College in Chicago, RUSS caught the attention of Steven Spielberg and his company AMBLIN Entertainment. A meeting with his childhood hero ended with RUSS receiving a scholarship to attend the prestigious USC School of Cinema-Television.


At USC, RUSS wrote, directed and produced an American CINE Eagle Award-Winning student film entitled, "The Last Ride" starring Academy Award-Winning actor, Ben Johnson. The film made its debut at the   Los Angeles International Film Festival, where the Master of Ceremonies was actor Charlton Heston. The film was remade into a feature film by Warner Brothers, entitled, "My Heroes Have Always Been Cowboys,” starring Scott Glenn, Kate Capshaw-Spielberg, Ben Johnson and Mickey Rooney .


RUSS remembers, "While I was successfully directing music videos for artists such as Michael McDonald and Kenny G, television programs, commercials and infomercials, I came to the realization that it was time to devote my full-time energies to following my real passion in life, which was, and still is, to make a positive difference in this world! To inspire the next generation to be the best people they can be!” With that goal in mind, RUSS (as ) took his live presentations on the road full-time 11 years ago, touring malls, elementary, middle and high schools, civic centers, military bases, college stadiums, city parks, street fairs, and even antique car shows!


Russ directed, and as co-starred in numerous episodes of "LA Rat," a UK children's television program starring beloved British puppet character Roland Rat. "LA Rat" was shot in Southern California and aired for two seasons on the UK's Channel 5. Russ has also done extensive work as a voice-over actor for radio and television.


In 2001, using his life-savings, wrote, produced, directed and starred in The Award-Winning " Safety Tips Starring " DVD and video  which is now being used by police officers in 350,000 classrooms throughout the United States, and by thousands of other Officers worldwide! Over 36 million children across the globe enrolled annually each year in the International DARE program view the " Safety Tips Starring ."


In 2008, celebrated his th year as the “Official Safety Buddy.” Founded in 1983, the international program is a law enforcement officer instructed anti-drug & violence program that educates 26 million American and 10 million foreign school children each year!


is proud to be an Official "Celebrity Spokesperson for KidsPeace," an organization dedicated to the physical and psychological well-being of children. is the Official Host of National Kids Day, which is held each August. National Kids Day is a nationally recognized day for families to observe the "importance of spending quality time together."


has received "personal thanks" for his efforts on behalf of America's youth from a number of prestigious organizations and government entities such as the United States Senate, The White House Office of Drug Control Policy, the FBI's Community Outreach Program, and the United States Drug Enforcement Agency.


Since December 2004, has proudly hosted the FIRST LEGO LEAGUE's "Robotics Championship" held in central California. The annual event is sponsored by LEGO, Corporation and , and is a powerful way for to assist in inspiring America’s next generation of “Techies!” believes breakthroughs in technology and the medical field can help to keep America at the forefront of a global economy while protecting the Earth's environment!


Currently, can be seen on the Trinity Broadcast Network and on the Smile of a Child children's network. He is also the spokesperson for cable television provider Bright House Network 's Keeping Kids Safe project.


In 2009, completed his first live appearance tour in Canada. He is scheduled for a second Canadian tour in 2010. Retro Bill has also made live appearances in the Caribbean and Mexico.


In November 2009, released his second DVD, "Retro Bill Safety & Self-Esteem Tips" to much demand and acclaim.


In 2010, will debut on the American Forces television network.


Over the years, has lent his support to organizations that he believes in, such as , Meals on Wheels, KidsPeace, C.O.A.C.H. for Kids, The Boys and Girls Clubs of America, The Boy Scouts and Girls Scouts of America, Mothers Against Drunk Driving (MADD), The Red Ribbon Coalition, The Character Counts program, The USO and  the United States Armed Forces.

 

has received numerous accolades and accommodations including:

Stay tuned for more!